The Ambassadors Network connects upscale customers of American Express Publishing magazines, books, and clubs (Travel + Leisure magazine, Travel + Leisure Elite Traveler, Food & Wine magazine, Food & Wine Connoisseur Club, etc.) to marketers. The group is united in its desire to influence its members' favorite brands, share their ideas and opinions, learn about new ideas, connect and learn about fellow Ambassadors, and engage and communicate about things that are relevant to them. The role of the Ambassadors is to speak out, be heard, and share their thoughts and opinions about the premium brands they use. American Express Publishing created the Ambassadors Network in response to a primary concern of many marketers today: a desire for a closer connection with and understanding of their buying audience. This network is a conduit to that connection, powered by a mutual respect and two-way exchange of information between brands and their buyers. Participants are engaged because they expect feedback on how their opinions mattered. No other audience carries this level of enthusiasm to participate or offers this much value to brands.

To learn more about how you can benefit from this network, please contact Cara David at cara.s.david@aexp.com or 212-827-6401.

An annual Study that provides a deep and rich understanding of the people at the top 10% of the American financial pyramid. It offers marketers in-depth insights into the lifestyles, attitudes, and household spending habits of affluent and wealthy American consumers. The Survey provides a multifaceted view of how the wealthy learn about brands, engage with brands, and make choices. A wide variety of luxury categories are covered, including Automobiles, Yachts, Fashion, Kitchen Appliances, and more. Our sponsors help us shape each wave of research to ensure we tackle the issues that matter most to our marketers. For information on 2010, please contact:
Jackie Graziano at Jacqueline.S.Graziano@aexp.com or 212-642-1915.

About Harrison Group:
Harrison Group is one of the countrys leading marketing and strategic research consulting firms, specializing in concept testing, forecasting, segmentation, branding, and market modeling for some of Americas leading companies. American Express Publishing partners with Harrison Group on the Ambassadors Network and the Annual Survey of Wealth and Affluence in America.

Benchmark Study Shows America's Wealthy Are Altering Their Spending Habits; More Than Half Worry They Could Run Out of Money (read more...)

The American Express Publishing Luxury Summit is the premier event dedicated to the luxury industry. 250 of the worlds top luxury producers, marketers and retailers debate and discuss key marketplace trends. The Luxury Summit White Paper, provided exclusively to the attendees following the Luxury Summit, is a comprehensive research paper on the state of the luxury market. The Luxury Summit White Paper is available to sponsor by a select luxury advertiser.

Learn what motivates your best customers and how to reach others like them through the power of American Express database research. American Express Publishing is the only publishing company with direct access to the powerfully effective American Express Cardmember Database. This exclusive database of 20 million consumers worldwide is available only to advertisers and is not available for sale. Advertisers may reach potential consumers based on their actual buying activity. These consumers are high spenders in categories ranging from home furnishings and travel to apparel and entertainment.

This semiannual survey is a must-read for travel and luxury marketers. For the past five years, Travel +Leisure has conducted a series of consumer studies to provide in-depth perspectives on the publics changing attitudes toward travel. This comprehensive report sheds new light on how to reach and influence affluent travelers the most vital segment of the market and provides important insights into the future of the travel industry.

Family vacations are the fastest growing segment of the travel industry. Our latest trend report confirms that family travelers are more sophisticated than ever about their choices of destinations, accommodations, and activities. Discover more about this expanding segment of the marketplace with Travel + Leisure Familys in-depth proprietary studies.

The Food & Wine Reader Panel delivers a direct dialogue with readers, providing key insights on the tastes, attitudes, and ideas of the magazines sophisticated, affluent consumers. The panel includes 5,000 loyal, opt-in subscribers who are passionate about Food & Wine and enthusiastically give their opinions about the magazine and other topics, including limited, advertiser-specific questions.

Two thousand five hundred opt-in readers participate in a series of online research studies on luxury lifestyle topics such as travel, jewelry/watches, culture, home design/electronics, food and wine, finance, automotive, etc. Custom research studies for qualified advertisers provide research on an advertisers industry, company, and competitors with up to 20 closed-end questions.

American Express Publishing Custom Media creates content-driven programs that fulfill targeted marketing goals, including customer acquisition, loyalty, and retention. We offer the best of both worlds: as part of American Express Publishing, we are able to leverage magazine expertise to engage and inform our client's customers, both in print and online; as part of American Express, we understand database marketing. Our solutions are turnkey; we do everything from generating ideas through editorial, design, production, and fulfillment.

Our programs are proven to increase loyalty, drive sales, and deliver return on investment.

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